Every launch multiplies the work
A new development needs dozens of ad variations — per unit type, per channel, per audience — and the cycle restarts with the next launch.
AI agents that write real estate ads for Brazilian brokers
Brokers and brokerages in Brazil need ads for every property and every audience, at volume — usually without a copywriter on the team.
- Built by EALI · João Pessoa, Brazil
- Uses Claude via the Claude API
- 100 paying subscribers
The problem
Real estate marketing in Brazil runs on volume
High-volume segments, thin margins
In MCMV (Minha Casa Minha Vida, the federal housing program), tickets are lower and volume is higher, so the cost of producing each ad matters.
No copywriter, and agencies don't scale down
Most brokers and small brokerages have no one to write copy, and agency retainers are priced for campaigns, not for one listing at a time.
How it works
Four inputs, then pick an agent
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Step 1
Brand personality
Define the tone of voice and identity of the brokerage.
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Step 2
Audiences
Register the personas you sell to: income, life stage, objections.
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Step 3
Properties
Add each development: location, unit types, price range, financing terms.
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Step 4
Choose an agent
A specialized agent writes ads, copy, hooks and WhatsApp messages for that property, that persona and that brand.
Product
See it in action
A walkthrough of the platform: setting up a brand, a persona and a property, then generating ads with an agent.
PRODUCT DEMO VIDEOComing soon
PRODUCT SCREENSHOTBrand personality setup
PRODUCT SCREENSHOTPersona and property
PRODUCT SCREENSHOTAgent output
Built with Claude
Where Claude works inside the product
Imobili AI uses Claude, Anthropic's model family, through the Claude API. Claude does the research and reasoning work behind the product: it gathers and analyzes reference ads, translates source material, and assembles the structured prompts each agent runs on — combining the user's brand personality, the selected persona and the property data into one request.
Several of the agents also generate the final copy with Claude. Requests are structured around a stable system prompt and use prompt caching, so the shared context is reused across a user's generations.
- 1 · ResearchReference ads gathered and analyzed
- 2 · TranslateSource material brought into Portuguese
- 3 · AssembleBrand + persona + property into the prompt
- 4 · GenerateAgent writes the copy (cached system prompt)
Brand-consistent voice
The brand personality a user registers travels with every request, so ads, hooks and WhatsApp messages keep the same tone.
Persona-aware copy
Each persona is part of the prompt, so the same property produces different copy for a first-time MCMV buyer and for an investor.
Portuguese-native output
Copy is written in Brazilian Portuguese, with the vocabulary of the local market: entrada, financiamento, MCMV, lançamento.
Traction
Usage as of October 2026
100Paying subscribersMonthly and annual plans
R$5kMonthly recurring revenue≈ US$1.0k at R$4.99 / US$ (Oct 9, 2026)
500–1,000Ads generated per monthEstimate: 5–10 per subscriber
Product metrics only. Agency figures are listed separately below.
Origin
Built by a real estate performance agency
Imobili AI was created by the team at EALI, a performance marketing agency specialized in the Brazilian real estate market, headquartered in João Pessoa, Brazil. The product automates the ad-writing process the agency runs for its own clients.
EALI has managed campaigns contributing to over R$540M in real estate sales (VGV) for 100+ clients.
Agency figures. They refer to EALI, not to Imobili AI.
Team
- Eduardo AlbuquerqueFounder, Strategy
- Igor BritoPaid Media
- Daniel FeitosaCopy & Benchmarking
Pricing
Subscription plans from 50k to 250k tokens/month. Pricing in BRL at lp.imobili-ai.com.br.
View plans (PT-BR)
Contact
Talk to the team
For a product demo, partnerships or press, write to us. We reply in English or Portuguese.
- [email protected]
- Company
- EALI PERFORMANCE MARKETING LTDA
- CNPJ
- 56.044.292/0001-19
- Location
- João Pessoa, PB, Brazil